The market research continued with Melissa a 34 year old, regular user of the Internet but would rather talk about 'She Pees' than web sites.
Again the over 30s wanted easier design on the eye. They like pictures and colours where the younger candidates don't care as long as they don't have to scroll down to view everything. They would go to a smaller text size if their links increased to the point where they needed to scroll.
Text resizers TTT are a must.
Melissa would definitely use BYOP for the concept, although if I didn't know her I would have trouble convincing her to click on any link we managed to get into her inbox. The charity aspect might be enough to swing her.
Must write to Sarahs' Dad